Go Ogle

by Peter Saint-Andre

2003-03-22

Fast Company searches for the soul of Google. The results are five basic rules for success:

1. The User Is in Charge.
2. The World Is Your R&D Lab.
3. Failures Are Good. Good Failures Are Better.
4. Great People Can Manage Themselves.
5. If Users Come, So Will the Money.

True story: Google is not spelled "googol" (as you might expect), so I once emailed the good folks at Google wondering if they realized that their company name can be parsed as "go ogle". They replied that nothing is accidental. :-)

Peter Saint-Andre > Journal