I've been saying privately for a while that Google is going to be the next Microsoft -- or, at least, that they're going to be perceived that way. Adam Penenberg certainly thinks so. Personally I have my doubts, but just because you're paranoid doesn't mean they're not out to get you. ;-)
(Penenberg also says that Google's name derives from "googol", but I still think it's a contraction of go ogle. ;-)